The Art & Design Director is responsible for leading their team, developing creative guidelines and directing creative work, including print collateral, websites, email campaigns, television and radio advertising, and many related tasks. They will meet with clients and internal departments to discuss and establish project objectives, research current trends and the target demographic, and design and troubleshoot the visual aspects of an ad campaign, from the initial planning stages until the finished campaign is presented to the client or company. They will possess an understanding of graphic design concepts and software and excellent interpersonal skills.
They also have excellent leadership skills with the ability to maximize the talents of their teams. They will work with copywriters, graphic designers, web designers, developers, account managers, and other marketers on a daily basis.
The Art & Design Director will also follow the latest trends in design, advertising and marketing, help attract clients, and hire creative staff.